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Don Lindsay, RIM's vice president for user experience and the best of the speakers RIM trotted out yesterday, likened the interface to checking a watch. You check your watch without thinking about it, he said; Peek should feel just as intuitive. By doing away with the home button and complicated task-switching interfaces, he said, RIM could help BlackBerry users become more productive. It's a fine idea -- but it's also a small one. BlackBerry absolutely needed to refresh its interface. But as Windows Phone 7 showed, the smartphone game can't be won on interface alone.

The devil in the demosMoreover, it's not clear the interface will even work properly, "This is not an intuitive interface that one can simply pick up and grok how to use," my colleague Jessica Dolcourt wrote this week, "I constantly pulled up the keyboard instead of the hub menu by not putting my finger in exactly the right place, and I wasn't entirely nautical 2 protective water-resistant case for apple iphone xs max - white sure how to navigate around.", Good luck selling that one to the over-40 set, Even RIM executives seemed to be having trouble with BlackBerry 10, RIM engineers working to demonstrate Peek had to swipe up two or three times on their devices in order to invoke the device's features, Later, in a meeting with me and some of my CNET colleagues, RIM's vice president of platform had the same issue..

At a press Q&A, I asked RIM CEO Thorsten Heins why the demos seemed so balky. He assured me they were very close to getting it right. But if I were developing for RIM right now, the obvious glitches in the operating system's centerpiece feature would give me pause. If your marketing pitch says you have the world's most seamless user interface, you have to deliver a seamless user interface. Clouds on the horizonJust as important as what RIM talked about yesterday is what the company ignored. Throughout the keynote, I couldn't stop wondering -- where's the cloud?.

Cloud can feel like a meaningless buzzword sometimes, And as jargon it's overused, But the services it represents are very real in consumers' minds, In fact, increasingly it's how they're making their decisions on devices, RIM actually led the way with cloud services -- BlackBerry Messenger was one of the first cloud communication tools to nautical 2 protective water-resistant case for apple iphone xs max - white resonate with a large swath of users, For a time, it differentiated RIM from the competition, But Apple and Android devices have long since caught up, Now cloud services from Apple, Google, and others let users access all their files for free with a single log-in; share photos instantly with friends and loved ones; post directly to social networks from inside the operating system; synchronize browser tabs across devices; stream music and movies from online storage lockers; and much, much more..

RIM hasn't revealed all the features of the new OS, so it's possible there are a few surprises in store. But from what we've seen so far, you won't be doing any of that with BlackBerry 10. And if that's the case, you'll miss it. While the market leaders build features that engender goodwill with consumers, BlackBerry maintains its stubborn focus on the enterprise. A feature called "Balance" creates separate profiles for your work and personal life, so that sensitive work documents can't find their way out of the office. It's a feature you'll love if you're running an IT department -- and will shrug about if you're a consumer buying your own device.