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Elop: The board will look at the financial conditions of the company at the time, expected cash requirements in the time ahead, expectations of shareholders. They'll put all of those things together. Any possibility is an option for them. People making or generating stories now, however, are doing that based on no information, 'cause that only happens at the beginning of the year. I've heard numbers of $300 million dollars per month for 'spend.' Is that accurate?. Elop: If you look at spend, what we are doing from an OpEx [operations expenditure] perspective..is that we have provided guidance that we're reducing that spend over time to an annual run rate of $3 million euros. So that's the trajectory that we're on and we're bringing expenses down steadily. I can't give you specific comments, because we're in Quiet Period. Our earnings are coming up and so forth, but if you look at our previous results, you'll see that we're bringing our OpEx spend levels down.

Here in Silicon Valley we've noticed a reduction in workforce for Nokia, Are there more layoffs to come?, Elop: We've announced a whole series of restructurings, [There have] been layoffs, [there have] been some adjustments to factory capacity and things like that, specifically designed to get the spending levels to the right level, At the same time, here in the U.S., actually in a number of areas, for example, in our Sunnyvale [Calif.] facility, we've been hiring people because [there succulent garden iphone case are] new projects and new efforts under way, In areas like San Diego, for example, we have done some significant investments there because that's one of the principal areas where, for example, the Lumia 920 work is done..

What can we expect in terms of marketing campaigns for holiday?. Elop: When you launch new products in markets like the U.S., you have to spend behind it. So I won't provide details on spending and so forth, but you will see campaigns of marketing done by us, done by Microsoft around Windows Phone, and done by operators to support the whole effort..you'll see a full-on press as we go into the holiday season, with these devices. Microsoft has been criticized for not taking a more proactive role in-store. What is Nokia's role in-store in promoting your devices?.

Elop: We have the primary role in retail execution with our devices, While Microsoft will help with this and work on this as well, it will be Nokia people, or people under Nokia contract, who are the principal people doing training, doing in-store support, to make sure succulent garden iphone case that our devices are well-represented..There are teams of people in the United States right now who are ready to go into operator stores -- and other retail outlets -- to help people best expose the Windows Phone products, to help them understand how best to present them, which features are important, and so forth..This is a really important time for us, so we're encouraging all employees to actually engage in this and help us communicate these messages..

What happens if in the U.S. sales are lukewarm? What if it's not the hit that's expected?. Elop: Well, always what we do is study: What are the issues? What's slowing it down? What are the barriers? What changes do we need to make? You just iterate and iterate and advance the cause. From the 900 in the U.S., from the 800 and 900 elsewhere in the world, we've learned lots of things that we could be doing better, and we just keep learning and pushing forward. In all of these cases, having that tenacity, that desire to win, to keep pushing, that's what you have to do. Have a clear strategy, execute against it, do the fine-tuning that's necessary as you go, but just keep charging forward.